Google Structured Data Testing Tool not only helps in testing but also modifying and developing the structured markup.This is not the best way to describe structured data and even the creators themselves abandon it when it comes to describing structured data.īelow are few tools that might prove helpful when it comes to testing of structured data and rich snippet display. Microdata uses HTML to embed metadata within a web page. JSON-LD is a format of Linked data and which is in a very simplified format making it very easy for humans to read and write. In this way, a standard is created for machine readable data. Linked data helps users to publish and gather results from the web. JavaScript Object Notation for Linked Data, also known as JSON-LD is used to encode linked data using JSON. Google supports the following format when it comes to structured data: JSON-LD If you wish to appear on special Google search results then you must add all properties of an object but Google recommends to provide less but accurate information rather than providing a whole lot of data with incomplete details. Google provides two testing tools, one for testing the structured data and one rich results status report which will help you gather information about your page after deployment. is used for most of the search structured data, however, Google recommends its own website Structured data can be divided into data that is required, optional and recommended. So you should refrain from creating blank pages just to add structured data or adding information that is not normally visible to the user. It is important to know that the structured data corresponding to the web page should describe the data on that page. Using the in-page markup, structured data is coded into the web page. So with this even if a parameter like calories is searched, this recipe can be included in search results. For example, the data structure for a recipe page will include data like, cooking time, ingredient, calories, serving size, etc. This also enables Google to show special information related to the search query.

In short, this makes it easy for the search engine to gather or extract data from the web page. Structured Data is a way of organizing the content of one’s website so that it becomes easy for the search engine to know what certain terms relate to. There are a lot of ways that one can optimize the website content to get easily listed on Google and one of them is by using Structured data. The reason this matter is that when it comes to SEO, the main focus is always Google and to get the website listed on Google search results. Almost 75% of the online users go for Google as their first choice and this number would have been much greater hadn’t China blocked Google. There are quite a few search engines available out there but the most popular one is Google.

Rich snippets test tool